Privacy Policy

Effective Date: May 2025

Welcome to Bright Health News ("we", "our", or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, https://BrightHealthNews.com (the "Site").

By accessing or using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We do not collect personally identifiable information unless you voluntarily provide it. However, we do collect certain non-personal information automatically to improve your experience and ensure the site functions properly.

a) Automatically Collected Information

When you visit the Site, we may collect:

• Your IP address (anonymized where required by law)
• Browser type and device information
• Pages visited, time spent, and click behavior
• Referring site or ad source
• Heatmap and session replays (via Microsoft Clarity)
• Analytics identifiers

We use server-to-server tracking, Google Analytics, and Microsoft Clarity to analyze visitor behavior in aggregate. This data helps us optimize content and improve the user experience.

2. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixels, scripts) to:

• Understand how users interact with the Site
• Improve page performance and user navigation
• Measure traffic sources and advertising effectiveness

You can control or delete cookies via your browser settings. For more information on how to opt out of certain cookies:

• Google's Ads Settings (opens in new tab)
• Microsoft Clarity Privacy (opens in new tab)

We respect browser "Do Not Track" settings where applicable.

3. Use of Information

We use the information collected to:

• Monitor and analyze trends, traffic, and usage
• Improve our content, layout, and performance
• Debug and secure the website
• Understand how users arrive at and engage with our content

We do not collect or store health data, even though our site may publish content related to health and wellness for informational purposes only.

4. Third-Party Services

We use the following third-party services which may process your data:

• Google Analytics (IP anonymization enabled)
• Microsoft Clarity (session analytics and heatmaps)

These third parties may set their own cookies and collect data in accordance with their privacy policies.

We do not share or sell your data. We do not use your information for direct marketing.

5. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), our legal bases for processing include:

• Your consent (for cookies and analytics)
• Our legitimate interest in improving the Site and ensuring performance

6. Data Retention

We retain anonymous analytics data for as long as necessary to analyze trends and improve the site, generally no longer than 26 months unless otherwise required.

7. Your Rights

Depending on your location, you may have the following rights:

• Access to the data we hold about you
• Request correction or deletion of data
• Object to or restrict processing
• Withdraw consent for cookies or tracking
• Lodge a complaint with a data protection authority

To exercise any rights or ask questions, contact us at: [email protected]

8. Children's Privacy

This site is not intended for individuals under 13 years of age (or 16 in the EU). We do not knowingly collect data from children. If we discover such data has been collected, we will delete it.

9. Data Transfers

Your data may be transferred to and processed in countries outside of your residence, including the United States. We ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) when required by law.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated "Effective Date" at the top.

11. Contact Us